What better way to celebrate Elgiganten’s 30 years in Sweden than by rewinding to 1994—the year it all began?

Set in a classic ’90s Swedish home, these commercials transport us back to a time when households shared a single landline, and logging on meant choosing between staying online or answering a ringing phone.

With a nostalgic and humorous touch, Elgiganten celebrates our relationship with technology—an ever-evolving journey guided by Elgiganten. Then, now, and in the future.

TV4, OLV, Radio, CRM, SoME

Creative & Copywriter

Publicis Groupe Sweden

Elgiganten AB

*Nominated: 100-wattaren: Konsument