How can Penguin make books a natural part of pop culture once again?

We love to gossip. But we don’t need to look further than the penguin universe for our fill of juicy stories. 

The A Little Bird Told Me campaign turns the stories from the penguin universe that we know and love into sensational headlines. Shining a new light on classic as well as modern tales by putting them into a new context: the world of gossip. 

Creative & Copywriter

D&AD New Blood 2022