Gamers are bombarded with sounds. With 64% of gamers consuming salted snacks while playing, the fine tuned orchestra of grenades and the constant team chat suddenly comes to a halt, rudely interrupted by the sound of crunch. 

For Heinz, silence is golden - just like their condiments. By serving up their classics in a gamer-friendly way, Heinz gives players the edge to snack like pros and win the snack war.

Creative & Copywriter

D&AD New Blood 2023